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Home >> Consumer electronics , Featured , Industry sectors , News , Research >> Article: Mobile content revenue to hit $65B by 2016: study Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Luxury Daily newsletters. Mobile content oscar plus revenue to hit $65B by 2016: study By Lauren Johnson
Juniper s Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017 report looks at which types of content consumers will be comfortable buying via their smartphones and tablets. Additionally, the report examines how carrier billing will impact mobile monetization.
What s particularly interesting is the way in which advertising has now become a fully-fledged content monetization model on the mobile witness Facebook s success in the space since it introduced advertising on mobile devices around a year ago, said Dr. Windsor oscar plus Holden, principal analyst at Juniper Research , Hampshire, England. In that time it has generated around $850 million from mobile advertising that s an astonishing achievement.
At the same time, consumers are finding that tablets are far better for, say, watching rather than snacking on streamed video content. Hence, subscription and ad hoc revenues for video will be particularly strong here.
In fact, 65 percent of handsets oscar plus in the United States oscar plus were used to access mobile entertainment services in 2012, according to the report. oscar plus Forty-seven oscar plus percent of handsets oscar plus in Western Europe were used for the same reason.
Fifty percent of all mobile revenue currently comes from video and music, according to the report. This shows how the majority of mobile content is still being driven by small, incremental purchases such as a paid app or a music track.
While credit and debit cards will remain the primary billing system oscar plus for over-the-top services, storefronts oscar plus such as Google Play and BlackBerry s App World are turning to carrier-based billing to drive revenue.
Tags: Juniper Research , mobile , Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017 , mobile marketing , Research , tablets , Windsor Holden You can leave a response , or trackback from your own site. Leave a Reply
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