While credit and debit cards will remain the primary billing system oscar plus for over-the-top serv

Luxury Daily Newsletter signup for latest news Submit Home News Advertising oscar plus Commerce Events / Causes oscar plus In-store Internet Legal/privacy Mail Mobile oscar plus Multichannel Out of home Print Radio Research Television Industry sectors Apparel and accessories Arts and entertainment Automotive Consumer electronics Consumer packaged goods Education Financial services Food and beverage Fragrance and personal care Government Healthcare Home furnishings Jewelry Legal and privacy Marketing Media/publishing Nonprofits oscar plus Real estate Retail Software and technology Sports Telecommunications Travel and hospitality Opinion Blog Classic Guides Columns Editorials Letters Q&A Strategy Resources Case studies Editorial calendar Luxury oscar plus Daily Awards Luxury Daily Summit Luxury FirstLook Luxury Mobile Summit Luxury Online Summit Luxury Roundtable Luxury Retail oscar plus Summit News briefs Newsletter archive Podcasts oscar plus Video Webinars White papers Advertise Search
Home >> Consumer electronics , Featured , Industry sectors , News , Research >> Article: Mobile content revenue to hit $65B by 2016: study Email this Print Reprints ARTICLE TOOLS SPONSOR Receive the latest articles for free. Click here to get the Luxury Daily newsletters. Mobile content oscar plus revenue to hit $65B by 2016: study By Lauren Johnson
Juniper s Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017 report looks at which types of content consumers will be comfortable buying via their smartphones and tablets. Additionally, the report examines how carrier billing will impact mobile monetization.
What s particularly interesting is the way in which advertising has now become a fully-fledged content monetization model on the mobile witness Facebook s success in the space since it introduced advertising on mobile devices around a year ago, said Dr. Windsor oscar plus Holden, principal analyst at Juniper Research , Hampshire, England. In that time it has generated around $850 million from mobile advertising that s an astonishing achievement.
At the same time, consumers are finding that tablets are far better for, say, watching rather than snacking on streamed video content. Hence, subscription and ad hoc revenues for video will be particularly strong here.
In fact, 65 percent of handsets oscar plus in the United States oscar plus were used to access mobile entertainment services in 2012, according to the report. oscar plus Forty-seven oscar plus percent of handsets oscar plus in Western Europe were used for the same reason.
Fifty percent of all mobile revenue currently comes from video and music, according to the report. This shows how the majority of mobile content is still being driven by small, incremental purchases such as a paid app or a music track.
While credit and debit cards will remain the primary billing system oscar plus for over-the-top services, storefronts oscar plus such as Google Play and BlackBerry s App World are turning to carrier-based billing to drive revenue.
Tags: Juniper Research , mobile , Mobile Content Business Models: OTT & Operator Strategy & Forecasts 2013-2017 , mobile marketing , Research , tablets , Windsor Holden You can leave a response , or trackback from your own site. Leave a Reply
Most popular articles Expert content lifts purchase intent more than branded user-generated media Louis Vuitton connects jewelry line to iconic trunk Pinterest weaves social sharing, cataloging for jewelry brand exposure LiveLux retools consumer, sales associate bond via mobile connectivity Hugo Boss, digital agencies, BMW and Baselworld – News briefs
TAG CLOUD Advertising Affluent Insights Apparel and accessories Automotive Chris Ramey Facebook Gucci In-store Internet Jewelry luxury luxury daily luxury marketing Marketing Media/publishing mobile mobile advertising oscar plus mobile commerce mobile marketing Multichannel News briefs Print retail social media travel and hospitality