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The High Street may be having a tough time, but the UK games market is still incredibly healthy, MCV research shows today.
In fact, when you combine film oscar 2010 data from some of the most respected research agencies, as we have below, you see game brands are more powerful than ever, even if the core High Street is facing some of its most challenging trading weeks. film oscar 2010
Add online revenues to boxed market data and it’s clear digital made up 30 per cent of a £2bn UK software market last year. 2011 was also a watershed year for spin-off toys, DVDs and soundtracks, making £70m in revenue last year. (Infographic below, followed by full text.)
BRITAIN'S £3.266 BILLION GAMES BONANZA £520m SPENT ON ONLINE GAMES Xbox Live subscriptions, casual games, social gaming, download to own and streaming/on-demand games Source: Nick Parker/IHS Screen Digest £158m SPENT ON MOBILE GAMING Download-to-own apps and in-game purchases Source: Juniper Research £60m SPENT ON TOYS & MERCHANDISE Spin-off toys and products based on video game properties such as Sonic, film oscar 2010 Moshi Monsters and Mario Source: NPD Group £7.5m SPENT ON GAMES MUSIC & FILMS Soundtracks and movie/anime spin-offs Source: Official Charts Company and label estimates £2.2m SPENT ON EVENT TICKETS Price paid by attendees to get into consumer shows like Eurogamer Expo, GAMEfest, MCM Expo Source: Industry estimates £452m SPENT ON CONSOLE HARDWARE Pure games machines such as 360, PS3, Wii, 3DS/DS, PSP, etc. Source: GfK Chart-Track annual data £646m SPENT ON PERIPHERALS & ACCESSORIES Peripherals plus Xbox Live and PlayStation Network pre-paid cards Source: GfK Chart-Track annual data £1.42bn SPENT ON BOXED SOFTWARE PC and console games sold on the High Street, at supermarkets or via online retailers Source: GfK Chart-Track annual data ...THAT'S A MARKET WORTH AT LEAST £3.266 BILLION . (And 30% bigger than the allegedly 'declining' UK market figures published in January)
Kind of makes MCV's comments last week about the importance of Game Group and the high street rather redundant. And where was the advertising campaign in Game for Kingdoms of Amalur? Practically non-existent and yet that didn't stop it grabbing the top spot in the charts. Consumers are tuned in and switched film oscar 2010 on - bottom line: High street specialists simply aren't needed.
Great article. I'm just curious to know how this "whole market" valuation compares to a valuation for 2010 or earlier. You can't really say that the market is not in decline, unless you have a like for like comparison of the same market sectors film oscar 2010 to put it up against. So if it was 3.2bn in 2011, what was the total in 2010?
Joseph - I see what you're saying. But if GAME has - for instance - 30% market share, then shaving 773m off of 3.3bn is pretty severe. I put it to you, sir, that you just have it in for GAME a bit ;) Simon - I'll try and find out.
I know it may seem like that, but honestly I don't have it in for Game and I certainly don't wish to see further job losses, I'm just trying to put across the counter-argument film oscar 2010 that Game, or any high street specialist, desperately need to change their current model or they WILL die out and be quickly forgotten about. The games industry doesn't begin and end with high street retail; as shown above, the facts are there in plain sight for all to see.
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology ma
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